Strategy is a description for how an organization intends to create value for its shareholders and customers. We all know that many organizations fails strategically not just because they do not have a clear strategy but more commonly because of bad execution.

At AVERROES we can help you prepare and articulate clearly your business strategy using Strategy Maps and Balanced Scorecards. We will help you translate your vision into manageable activities that are linked through the four performance perspectives of the Scorecard in a cause-and -effect relationship to fulfill this vision.

Using the strategy map and balanced scorecard, strategy will be everybody concern and everybody’s day job. Strategy will be cascaded down till the smallest business unit you have in your organization and you will be able to balance contradictory forces of short term achievement and long term value and better utilize and capitalize on your intangible assets to satisfy customers and consequently achieve your financial objectives.