A strategy is like a compass that guides an organization on its journey to create value for shareholders and customers. Strategic planning is the act of navigating the internal and external landscape to chart a course for success and allocate resources for competitive advantage. Without a clear strategy and plan of action, many organizations flounder in the sea of uncertainty. Many organizations see strategy as a complex, ambiguous thing and hard to define. We think that – and as Roger Martin said – “strategy should be simple, fun, and effective. It is a set of interrelated and powerful choices that positions the organization to win.”